The Evolution of Survival; The Minimalistic Way of Life and Subjective Demands.

Term breaks are finally here and that means its time for a good rest, as well as a couple of article catching up.

Dinner today was great; Subway with the family (as usual) at a quiet outlet (awesome-ness). That was complimented with a nice walk to digest the food as well as a trip to the supermarket around my estate thereafter for we had to get some supplies.

The "Frozen" section of the supermarket has been a personal favorite of mine when I was young, partly due to the temperature and partly due to the variety of food that is usually found there; I was fascinated by the feasibility of keeping food fresh in low temperatures.

I observed the people in the supermarket as much as I do with the products and the selling concept. What is it that makes people come back again and again to the supermarket to restock their supplies?

It voices down basically to the most fundamental concept of life; Survival.

I derived that these people in the supermarket (including myself), are here because they see it as a necessity, as a NEED, which is in this case, to buy food and other daily objects that they NEED to survive.

Sustenance, or more commonly termed, Food and water, is a very basic need of not only human beings but living creatures. in general. Without these physical needs, existence will not be possible for the body functions on these to work.

However, I begin to contrast the differences between our mode of physical survival needs now and in the ancient past. Our need for survival has indeed changed but is it for the better or the worse?

In ancient cave-men times, people had to hunt for their food. It wasn't easy, for some hunts would end in vain and they would return empty handed and would have to go hungry.

In contrast, currency has brought about convince to the people of the world today. From an literal sense, obtaining currency may seem like a "hunt" and it is but there is no doubt about the convince we the people of today have as compared to the people of hundreds and thousands of years ago.

For instance, a person living hundreds of years ago might have to milk a cow for milk. And now? All we have to do is to walk into your local provision shop to get all the "milking of a cow" in one carton; its that much simple.

We can thus say the need for survival has changed, for when one society changes and develops, so does the need or rather the mode of survival, as seen in the example above.

As society advances, trends in the market follow. Fresh and new marketing strategies are constantly implemented to cope with the rising demands of customers' varying needs.

Imagery is very important when marketing your product as successful branding will result in the consumer remembering the product the moment he sees something related to the said product.

However, recent trends in the market include packaging and customization. With the society's evolution, people pay closer attention to the packaging details as after all, human beings are more visually oriented beings.

This is evident, as I survey the supermarket and its products in the frozen section. We have what marketers call "shelf talkers" where they'll persuade consumers to purchase products and try to win them over. Flashy packaging, large fonts and unique containers surround me as I walk and browse through the groceries.

Is this how far our evolution for survival has preceded?

It is a marvel, really, to see, study and compare the growth of our medium and source of survival. However, with the advancement of society comes variety and choices and in cruel business terms, competition. Marketers have to come up with fresh new concepts in order to attract consumers.

As we develop, we'll naturally ask for more and more to satisfy our growing desire for higher standards of living and higher levels of satisfaction. Alot of emphasis is put on convince, especially food, which as mentioned, is essential for survival. What this means is that preparation of food is easier and faster. A quick browse through the section reveals a whole selection of "instant" food, all with just a microwave button away.

Convince food is controversial in recent periods due to its health benefits; there has been alot of debate surrounding the harms of consuming such products. Certainly, convince comes with a price.

This is inevitable for different people have different demands to their terms of survival.

The Evolution of our survival reflects on the society that we're living in. It is the need that spurs the people I observed in the supermarket.

So Lets just take a step back, and think about the magnitude of our evolution as human beings. And if we were to evolve further, what would become of us? Will we be eating out of infra-red waves or blue tooth signals?

I sure hope not, though someday, the time will come for the due advancements as that is the way of life; we constantly improve ourselves and our society, vice versa.

Thus be it frozen chicken wings, instant pizzas to raw meat or milk freshly obtained from a cow, the evolution of survival is no doubt in the balance and in action in our society, though they share the same purpose ultimately.

So let us define our way of living as only with that, can we fully chart our evolution and look back at our growth.